How to frame messages that work

browningyork Communication lessons, General communication, Inspiration, Voluntary sector

Sometimes it seems as though messages are the part of communication that gets forgotten. There is often much focus on format – whether to use video or text, how to make an Insta-ready image, the best time of day to send the e-newsletter etc. But I rarely hear as much deliberation about the actual messages. And yet, the actions people …

4 steps to reducing silo-working

browningyork Charity, Communication lessons, General communication, Organisational culture, University, Voluntary sector

Duplication. Inefficiency. Higher costs. Missed opportunities – for the organisation and for individuals. Bad feeling. Internal politics. Reputation issues. Loss of funding. If any of these problems sound familiar, your organisation may be suffering from silo-working patterns. There are a number of factors that can lead to this situation – such as conflicting priorities or leadership style – but, as …

Who’s listening to your not-for-profit story?

browningyork Charity, Communication audiences, Engagement, Story-telling, Voluntary sector

Once upon a time, in a land not far away, there was a woman who lived her life to spread the power of communication. She wanted to make a difference to the world we live in and so she worked with charities and not-for-profits to help them change the world for the better. Each member of staff grew to understand …

Take time to understand your colleagues

browningyork Collaboration, Communication lessons, Engagement, Organisational culture

If you are making assumptions about your colleagues’ meanings and motivations, either consciously or not, chances are that the communication between you is not working very well. And while this isn’t great in any situation, it can be particularly problematic during a global pandemic (or any other time of pressure and uncertainty). Listen up A lot of the work that …

How to avoid misunderstandings in times of uncertainty

browningyork Communication audiences, Communication lessons, General communication, Planning

One piece of communication can send many messages, some of which may not be immediately obvious to the person sending it. This is particularly true in situations of uncertainty, where your people are worried about the future. They may even be actively looking for hidden meaning behind your words. So as communicators we need to be extra mindful of the …