How to identify your key messages

browningyork Communication audiences, Communication lessons, Training

Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find a way to get the …

What’s the point? Make your comms worthwhile

browningyork Communication lessons, Engagement, General communication, Inspiration

I regularly have conversations with potential new clients who are struggling to find the time to communicate effectively. They usually have a small team with limited comms experience and they need someone to help them get their messages out effectively. Although I haven’t yet found a way to manufacture more time (that would be a neat trick!), I can work …

It’s all in the timing

browningyork Communication audiences, Communication lessons, General communication, Planning, Uncategorized, University

There are many areas of life where timing is all important. Communication is one of them. This is something that anyone who has ever had to talk to their boss about a difficult project knows very well. Or if you’ve had to persuade a 2-year-old to put their socks on! Cycles of work Working in academic environments has particularly taught …

4 tips for summer communication

browningyork Communication audiences, Communication lessons, General communication, Organisational culture, Planning

The summer can be a funny time for organisational communication in most workplaces. At any given time, many colleagues will be away on holiday and those who are in the office may find themselves covering more work than usual. For some teams, such as the admissions teams at universities for example, the summer is the exact opposite of quiet – …

An exercise in audience understanding

browningyork Case-study, Communication audiences, Communication lessons, Planning, Training

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my …