Developing a strategic approach to diversity communications

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Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives.

If you are taking the summer to plan your future comms activities and identify a need for a more strategic approach that will widen awareness and involvement, this project covering diversity communications at the University of Reading might give you some ideas.

University of Reading logoWho I worked with
Diversity and Inclusion Deans, University of Reading

The challenge
Despite regular communications about various initiatives, there was limited awareness of and response to these activities. The Deans were keen to involve a wider group and to increase recognition of the impact on the whole university community of embracing diversity and inclusion.

What happened?
I began by meeting with the Deans to talk through their aims and the purpose of focussing on diversity and inclusion at the University. I also met with other stakeholders, such as Heads of School and the student communications team, to identify their needs. I produced a strategy that identified clear reasons for communicating, key messages and the most appropriate channels. I also put together a communications toolkit to help the Deans and their colleagues, all of whom have additional responsibilities and limited time.

The outcomes
The Deans were delighted to have a clear picture of how communication should work for them. They found the strategy, example comms plans and toolkit helped them to communicate more clearly and have better conversations with others.

“Sarah helped us take a step back and figure out how and why we want to communicate our diversity and inclusion messages. She provided us with a framework to use going forward and examples for our next big activity. It was great working with her.” Diversity and Inclusion Dean

Find out more about my communications strategy and planning approach in the services section of my website. If you would like help with a strategic communications approach and framework, either to your diversity communications or in other areas, please get in touch for a no obligation chat about how I can partner with you to make it happen.

Until next time
Sarah