2020, as we are all painfully aware, is a year like no other. Many business strategies and plans written in January have long since been abandoned or postponed. The ongoing uncertainty of where we are headed means many organisations are re-evaluating what they can realistically achieve in the short-term and what might need to change in the medium or longer-term. …
You’ve written your #comms strategy, now what?
This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …
How to write a comms strategy quickly
I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …
Developing a strategic approach to diversity communications
Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …
Need help with your communications in 2019?
If so, I can help you to solve problems by communicating more effectively and motivating people to take actions. Communication is, apparently, the root of all evil – it is almost always cited in staff surveys and individual conversations at the water cooler as needing improvement. But there are always things you can do to make it better. As I …
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