Conversation should always have been an important part of organisational communication. But the reality for many has been that genuine 2-way communication was not always top of the priority list. Listening to the voice of others takes time. Pressures to ‘get the comms out’ and tick a box don’t always allow that time. But being busy is no longer an …
5 benefits of strategic, planned communication
Over the years I’ve been privileged to work with a whole host of inspiring individuals and organisations. I’ve worked alongside them to realise the benefits of a strategic, planned approach to communicating. They have been at different stages and needed different outcomes from their work with me. Together we have assessed the advantages they would see from improved communication. And …
Aligning communication with overall direction
2020, as we are all painfully aware, is a year like no other. Many business strategies and plans written in January have long since been abandoned or postponed. The ongoing uncertainty of where we are headed means many organisations are re-evaluating what they can realistically achieve in the short-term and what might need to change in the medium or longer-term. …
You’ve written your #comms strategy, now what?
This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …
How to write a comms strategy quickly
I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …
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