The comms blog

An exercise in audience understanding

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their … Read more

Communication training: what does your organisation need?

In theory every employee at an organisation should be able to communicate with others. In our modern, connected world, it is unusual not to communicate with any other human being at all – whether it be chatting to your family over dinner, exchanging views in an online chat forum or simply saying good morning to … Read more