Tips for communication that motivates in difficult times

As lockdown continues and organisations think about how to operate in these challenging times and into the uncertain future, a central challenge for communicators is how to keep their people moving forward together. I’ve pulled together some tips for keeping your communications motivational, genuine and human during this time.

Infographic with tips - text of the tips is available at the end of the blog, after sign off from Sarah

If you would like to talk through any of these tips and how you can apply them at your organisation, please get in touch.

Until next time



Text of the infographic tips:
Motivate people in difficult times. Here are some tips for communicating effectively with your people so that they are motivated to keep moving forward.

Explain the so what? Your people want to know why their work still matters. How is it meaningful to the bigger picture of what your organisation needs to achieve right now? Help them to understand the link.

Listen to them. What matters to your people at this time? Show you understand their worries and their reality. Use that insight to inform your communication and show you genuinely care.

Be open & honest. Share what’s really going on across your organisation right now, good and bad. Show that you trust your people by having open, grown up conversations with them.

Create new goals. The goals you were working towards 6 weeks ago may no longer be relevant; there are probably too many unknowns to set distant new ones. Involve people in setting new short-term goals – this will create a sense of ownership and purpose.

Build authenticity. Some days are good, some days are bad. For every person in your organisation. Feeling listened to, recognised and trusted creates a sense of togetherness.

Leave a comment