How do you make a dry subject more interesting?

browningyork Browning York News, Engagement, General communication, Public sector, University

This week I will be speaking about procurement communication at the LUPC & SUPC Conference 2018. I do a lot of work with procurement teams, helping them find ways to engage their internal audiences with the need for compliant action. The teams are lovely, hard-working experts in their field who are striving to do their best for their organisation every …

Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the Fundraising Live conference in London last week, I was struck by how many of the sessions and conversations were about using stories for engagement. If securing enough funding or …

10 great communications from 2017

browningyork Guest post, Inspiration, Resource article

I spend my working life helping my charity and education clients to improve their communications, solving their problems by motivating their audiences to take actions. To celebrate the end of another year where effective communication has again proved a powerful tool for many, I asked some lovely people I know to tell me which communications they have enjoyed in 2017. …

Retro post: The importance of getting it right when you write

browningyork General communication, Retro post

I love writing and during the summer holidays I get to spend more time than usual writing in my journal. Last summer I published this blog piece about writing as a core skill for communicators…. Over the last few years I have attended a number of careers events to talk about my profession and raise awareness of internal communication as …