The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

What if… we create cycles of kindness on social media

browningyork Kindness

This month I welcome social media guide, Alexis Bushnell, to the blog. She shares some wonderful insight into the power we all have to create feeds that will breed kindness and make us smile. What if I told you that you have more power to control what happens on social media than Mark Zuckerberg? I ask because it’s more true …

What makes a good story?

browningyork Kindness

I’ve just spent half an hour watching a Facebook live video of the bachelor chimp group at Monkey World in Dorset. I couldn’t tear myself away! And although this morning’s session wasn’t billed as a story, it strikes me that actually the team at Monkey World do a fantastic job of story-telling. Across their social media (as well as the …

Tips to articulate your kindness stories

browningyork Kindness

At a time when charities are #NeverMoreNeeded, expressing the impact you have in the world is more important than ever. As a sector we need to show how we remain relevant in a rapidly-changing world. Your organisation is making the world kinder: how you express that will depend on your audiences. You need to identify how you make the world …

What communication skills have you used today?

browningyork Communication audiences, Communication lessons, General communication, Inspiration, Planning

I first wrote this piece a few years ago. This week is half-term at my daughter’s school. Although she’s now older than when I wrote this and our activities are different, I think a day like this is a great way to illustrate the comms skills we all use, often without realising it. I was trying to think of a …