Once upon a time, in a land not far away, there was a woman who believed passionately in the power of internal communication. She wanted to make a difference to the world we live in and so she worked with charities and not-for-profits to help them change the world for the better. By communicating effectively … Read more
With the London 2012 Olympics just over a week away, it is impossible to pick up the paper, turn on the TV or even talk to a colleague without the topic coming up. So I thought I would jump on the bandwagon and give in to the temptation to mention it myself. But with such … Read more
Apologies that there’s been a bit of a gap on this blog. In truth, I have had a lot of contract work over the last few months and I let things slide. No excuse, really, but there it is! Anyway, I’m back now and will endeavour to bring you my pearls of wisdom on a … Read more
Following on from last time, now we’ll look at what you want to tell your audience. You might have heard this referred to as your key messages. Basically, they are the important points you want to get across. Someone once described it to me as the three things you would say to an alien who … Read more
This week I’m going to give you my thoughts on the content of effective communications. There are two sides to this – what does your audience want to hear and what do you want to tell them. Let’s start with the first one. You may be thinking, what does it matter what they want to hear, … Read more
Often as an internal communicator in the charity and higher education sectors I find myself needing to communicate with diverse groups of people. From fundraisers to policy makers, from researchers to HR managers, from practice staff to tutors. And many more besides! This is one of the parts of my job that I love best: … Read more
As we head towards Christmas and the start of a brand new year, the tendency is to look back over the year that is ending and make plans for the one that is coming up. Personally, I have had quite a year! Setting up Browning York Ltd has been a steep learning curve and it … Read more
Last night I attended a Third Sector networking event, run for York University alumni- https://www.yorkspace.net/page.aspx?pid=749&srctid=1&erid=211709&trid=ab3a2769-3a75-4795-b03b-659b7735a12f. It was the inaugural event and I thoroughly enjoyed it, meeting some lovely and very interesting people all of whom work for or with organisations who want to change the world. As always, it was interesting to see the reactions … Read more
Great excitement for me this week as I have finally bought myself a netbook computer so that I can make the most of all the time I spend on trains, travelling to and from my clients’ offices. The process of buying it brought me into contact with several sources of communication about these machines and … Read more
I often find myself pointing out that we’ve all got enough to do in our day-to-day jobs, without adding ‘do communication’ to our to do list. Of course, I’m not advocating that people forget about communicating all together, but rather that it’s important to make sure that you are getting some sort of return for … Read more