Are you getting communication right?

browningyork Charity, Communication audiences, Communication channels, General communication, Organisational culture, Planning, University, Voluntary sector

“How do I make sure that people read my newsletter?” “How do I make people look at my website?” “How do I make sure that people listen to me?” These are questions which I regularly hear from charities and universities that I work with. And I usually have to answer with another question – how sure are you that you …

Great communications from 2018

browningyork General communication, Inspiration, Resource article

Whichever way you look at it, 2018 has been quite a year. There have been countless examples of communications, good and bad, that have influenced opinions and changed behaviours; helped people to live their lives and just plain entertained them; made them angry, made them laugh and made them cry. I asked some lovely people I know to share communications …

Communicate what you love

browningyork Engagement, General communication, Inspiration, Leadership communication, Resource article, Story-telling

Many years ago when the large charity I worked for was launching a particular employee initiative, I wanted to contact other organisations who had done something similar and ask for their advice and learning about the communications. Because I was in a junior role and felt inexperienced, I decided to ask a more senior colleague to cast an eye over …

4 Communication Lessons from the Football World Cup

browningyork General communication, Leadership communication, Planning, Strategy communication

Once again World Cup fever has well and truly set in at my house. The sticker book is out, the wall chart is up and each match is analysed. My thoughts have turned to the communication lessons we can learn from the world around us. The winning and losing teams in Russia are yet to be revealed – although there’s …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the Fundraising Live conference in London last week, I was struck by how many of the sessions and conversations were about using stories for engagement. If securing enough funding or …