The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

Use stories to demonstrate skills

browningyork Browning York News, General communication, Story-telling, University

Stories are a great way to demonstrate what you know or understand. Telling a story helps you to connect with other people too, showing what you can bring to the party. A story from my past Years ago when I was working at Cancer Research UK we produced a staff magazine which went out in hard copy once a month …

Who’s listening to your not-for-profit story?

browningyork Charity, Communication audiences, Engagement, Story-telling, Voluntary sector

Once upon a time, in a land not far away, there was a woman who lived her life to spread the power of communication. She wanted to make a difference to the world we live in and so she worked with charities and not-for-profits to help them change the world for the better. Each member of staff grew to understand …

4 Communication Lessons from the Football World Cup

browningyork General communication, Leadership communication, Planning, Strategy communication

Football fever has struck the Browning household again with the kick-off of the women’s World Cup in France. Watching the Lionesses play their first match from the stands in Nice, I was reminded once more of the importance of good (and bad) communication in determining the final score. Here are a few observations I wrote during the men’s world cup …

Great communications from 2018

browningyork General communication, Inspiration, Resource article

Whichever way you look at it, 2018 has been quite a year. There have been countless examples of communications, good and bad, that have influenced opinions and changed behaviours; helped people to live their lives and just plain entertained them; made them angry, made them laugh and made them cry. I asked some lovely people I know to share communications …