5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

Why do we celebrate cultural events?

browningyork Communication lessons, Organisational culture

A few years ago, my sister lived in America for a while. She and her husband moved to San Francisco Bay for his job in the tech industry. They made some good friends, loved the area and enjoyed the Californian sunshine. But one thing they found tricky was when their new American friends asked them what Fireworks Night is all …