3 point plan for selecting the best channels
The best communication channels for any organisation are the ones that will achieve their desired outcome, not necessarily the new shiny ones.
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Communicating through web pages
A while back I wrote website text for a client who was setting up a new business. At the same time, I was also writing internal web pages for a professional services department at another client. The sites were very different in terms of their ultimate objective and audience groups, so the tone, feel and … Read more