Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and … Read more
A while back I wrote website text for a client who was setting up a new business. At the same time, I was also writing internal web pages for a professional services department at another client. The sites were very different in terms of their ultimate objective and audience groups, so the tone, feel and … Read more
This summer I’m going retro. I don’t mean with my choice of beach wear, but with the blog posts that I share. Each week during August I am going to re-publish something that I’ve written in a previous summer. Today I share with you something which I wrote way back in 2011 – it’s hard … Read more