A simple technique for finding purpose

browningyork Communication lessons, Communication measurement, Planning

Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and maybe even anger Go off …

Retro post: What’s on your to do list?

browningyork General communication, Planning, Retro post

This summer I’m going retro. I don’t mean with my choice of beach wear, but with the blog posts that I share. Each week during August I am going to re-publish something that I’ve written in a previous summer. Today I share with you something which I wrote way back in 2011 – it’s hard to believe this was so …

Communicating through web pages

browningyork Communication channels, Communication lessons, General communication, Planning

I have just finished writing website text for a client who is setting up a new business and I am also in the process of writing internal web pages for a professional services department at another client. The sites are very different in terms of their ultimate objective and the audience groups they are reaching out to, so the tone, …