3 point plan for selecting the best channels

browningyork Communication channels, Communication lessons, Organisational culture, Planning

I regularly discuss selecting the best communication channels with my clients. They may have been using the same methods for many years, not really knowing why, or they may not be sure what to use for the best, so they try lots of different things. In the last 6 months, many organisations have introduced new channels as a result of …

Communicating through web pages

browningyork Communication channels, Communication lessons, General communication, Planning

A while back I wrote website text for a client who was setting up a new business. At the same time, I was also writing internal web pages for a professional services department at another client. The sites were very different in terms of their ultimate objective and audience groups, so the tone, feel and content was different. But the …