The comms blog

So, what would you say to an alien?

Following on from last time, now we’ll look at what you want to tell your audience. You might have heard this referred to as your key messages. Basically, they are the important points you want to get across. Someone once described it to me as the three things you would say to an alien who … Read more

What am I going to say?

This week I’m going to give you my thoughts on the content of effective communications. There are two sides to this – what does your audience want to hear and what do you want to tell them. Let’s start with the first one. You may be thinking, what does it matter what they want to hear, … Read more

Are you listening to me?

Often as an internal communicator in the charity and higher education sectors I find myself needing to communicate with diverse groups of people. From fundraisers to policy makers, from researchers to HR managers, from practice staff to tutors. And many more besides! This is one of the parts of my job that I love best: … Read more

What a year!

As we head towards Christmas and the start of a brand new year, the tendency is to look back over the year that is ending and make plans for the one that is coming up. Personally, I have had quite a year! Setting up Browning York Ltd has been a steep learning curve and it … Read more

‘What do you do?’

Last night I attended a Third Sector networking event, run for York University alumni- It was the inaugural event and I thoroughly enjoyed it, meeting some lovely and very interesting people all of whom work for or with organisations who want to change the world. As always, it was interesting to see the reactions … Read more


Great excitement for me this week as I have finally bought myself a netbook computer so that I can make the most of all the time I spend on trains, travelling to and from my clients’ offices. The process of buying it brought me into contact with several sources of communication about these machines and … Read more

Goodness knows, we’ve all got enough to do!

I often find myself pointing out that we’ve all got enough to do in our day-to-day jobs, without adding ‘do communication’ to our to do list. Of course, I’m not advocating that people forget about communicating all together, but rather that it’s important to make sure that you are getting some sort of return for … Read more

Hidden messages

This week I had to explain to a client that if she chose only to publish details of what external stakeholders thought of her project and not the views of her staff, she would be sending out the message that her employees’ opinions weren’t important. Similarly, if she published only glowing reports from employees, when … Read more

Let’s all row in the same direction

A while back, I posted a question on LinkedIn, asking how others would put the case for communication if they only had one sentence to do it. There were lots of great responses – it obviously sparked people’s interest. I guess I was asking people to give me a really short version of their ‘elevator … Read more

Red rubber bands

On the way to a friend’s house a few months ago, my young daughter pointed out some red rubber bands on the path. From her vantage point in the buggy she gets a good view of what’s down there and often points to red rubber bands lying around. She can even tell me that the … Read more