Audience insight – where to get it and what to do with it

browningyork Communication audiences, Communication lessons, General communication, Public sector

Last week I attended the Public Sector Communications Conference. It was a great day, with really interesting speakers and useful conversations with my fellow delegates to develop ideas further. It was the sort of day where you go home with a spring in your step and ideas buzzing round your head! As you might expect, there were distinct themes that …

Effective communicators listen to understand

browningyork Communication audiences, Engagement, General communication

One thing I have noticed coming through again and again in all the post-referendum Facebook posts, tweets and blog pieces is the sense that so many people don’t feel listened to. This has been picked up in newspaper articles and comment pieces too. It seems that many Leave voters were motivated to put their cross in the second box because …