Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

Time to get social?

browningyork Communication channels

Like many internal communications professionals, I am on a mission to get the people I work with to put some thought and planning into their communications. It drives me mad when someone comes to me and says ‘I need an e-newsletter’ but they have no idea what they’re trying to achieve or who will read it! Anyone I work with …