In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …
Time to get social?
Like many internal communications professionals, I am on a mission to get the people I work with to put some thought and planning into their communications. It drives me mad when someone comes to me and says ‘I need an e-newsletter’ but they have no idea what they’re trying to achieve or who will read it! Anyone I work with …