The first thing on the list is to continue my work helping a leading university to engage staff with their new strategy. By necessity a large, complex organisation like a university requires a multi-layered approach to future direction and change. When you throw a diverse internal audience into the mix, communication and engagement presents a considerable challenge. The key for me is to remind my clients of core communication principles and take them back to basics. By thinking through what’s changing when and for whom and understanding the audiences better, I can support them in developing a planned approach. We’re still at an early stage, but going in the right direction.
And talking of core communication principles and how to present them to an internal audience, I’m delighted to have been invited to run a workshop at the forthcoming Charity Writing and Communications Training Days event. Taking place 22-23 October in Central London, this 2-day training event is run by the Directory of Social Change and designed to help charity communicators develop their skills and network with their peers. I’ll be running a session to highlight the importance of internal communication and how it can help charities deliver their mission. It will be a practical session linking high-level understanding with on-the-ground tips that attendees can start using straightaway.
The programme for the event has lots of great sessions, so if you’re interested in attending, head on over to www.charitywritingcomms.org.uk and find out more. If you come along to my session, I look forward to welcoming you.
If you can’t make it to the training session and you need help with communication at your organisation, do give me a call or send me an email – we can have a chat, see what you need and talk about how I could help.
Until next time