Who’s listening to your not-for-profit story?
To tell your not-for-profit’s story effectively you need to be clear about the audiences you want to reach and what is important to them
Communication audiences
3 lessons on audience understanding
A blog piece detailing the lessons charities can learn about using understanding of their audiences to improve communication.
An exercise in audience understanding
Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my communications planning workshops, I often set attendees an … Read more
How do you throw a ball?
Effective communication is not child’s play. It takes time and effort to make it work. But you can take inspiration from a simple playground game.