Do you have a communication culture?

browningyork Communication channels, Communication lessons, General communication, Organisational culture

Being an independent communications specialist with my own limited company, I wear many hats, often several at the same time. I am employer, employee, communications expert, finance director, accounts clerk, marketing team, social media manager, facilities manager, business developer, tea maker… the list goes on! Personally, I enjoy the variety (most of the time) and love how much I am …

How to identify your key messages

browningyork Communication audiences, Communication lessons, Training

Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find a way to get the …

A simple technique for finding purpose

browningyork Communication lessons, Communication measurement, Planning

Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and maybe even anger Go off …

3 lessons on audience understanding

browningyork Browning York News, Charity, Communication audiences, Communication lessons

This tweet from Natasha Roe at Red Pencil (shown below) about remembering your audience when you are communicating really struck a chord with me: Good cautionary tale not to make assumptions about your audiences from @SarahatSelf #CIMevents Reminds me of @bernardrossmc exercise to tap yourself on the shoulder and repeat *I am not the audience*🙃 — Natasha Roe (@RedPencil_) September …

Carrying out an internal comms audit

browningyork Browning York News, Case-study, Charity, Communication audiences, Organisational culture, Volunteers

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …