The comms blog

5 tips to communicate dry subjects

Today I am blogging about something that we know we will need to communicate about in 2021 and beyond – dry subjects. Topics such as procurement, data compliance and health and safety. (I say this with love; I have worked with enough procurement teams over the years to believe that you are a truly misunderstood … Read more

Guest post: Measuring the impact of communication

For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications … Read more

3 tips to find your outcomes

Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How … Read more

Back to square one?

With #lockdown2 about to start in England tomorrow, it’s hard not to feel that we’re right back where we started earlier this year. Personally and professionally, I’ve heard a lot of heart-sinking, sighing and here-we-go-again-ing. Many communications teams and individuals are gathering themselves and setting to work once again for their colleagues. Finding the best … Read more

Guest post: Communication is the real work of leadership

My guest this month, leadership comms manager Shalini Gupta, shares her top tips for being our leaders’ trusted partners and supporting them to communicate well. She also describes us as unofficial ‘key workers’. Wouldn’t it be easy if our leaders could just push a button and say the right thing in the right tone and … Read more

10 quick and practical tips for communication that works

For this week’s blog I asked on my Twitter and LinkedIn pages for practical tips for communicators in a hurry. The results cover a wide range of areas, from planning and strategy to intranet and message suggestions. I particularly like the ideas in relation to sign-off, an area that can easily slow us down as … Read more

Guest post: Join up internally – one team, one mission

This month I am delighted to welcome Adeela Warley, CEO of CharityComms, as my guest blogger. She shares her thoughts on charities that are responding to the global pandemic by communicating and collaborating internally in new ways. This joined up approach helps them work together as one team. From reaction to reflection We’ve all dealt … Read more

How to avoid misunderstandings in times of uncertainty

One piece of communication can send many messages, some of which may not be immediately obvious to the person sending it. This is particularly true in situations of uncertainty, where your people are worried about the future. They may even be actively looking for hidden meaning behind your words. So as communicators we need to … Read more