10 tips for your internal comms strategy

browningyork Charity, Communication audiences, Communication channels, Communication lessons, Communication measurement

If you’re currently working on your internal communications strategy, you’re not alone. I’m working with two charities at the moment to help them develop theirs and strategies were the topic for yesterday’s CharityComms special interest group for internal communicatiors. It’s great to know that so many organisations are recognising the strategic importance of effective internal comms – or at least …

Retro post: 4 communication lessons I have learnt

browningyork Communication audiences, Communication lessons, Retro post

I have learnt many communication lessons over the years – I share many of them with you all here on the blog – but when I had a significant birthday a few years ago, I decided to share one lesson for each of my decades. In the coming weeks, I will be launching a series of blog posts inspired by …

Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …

How to avoid hidden messages and misunderstandings

browningyork Change, Communication audiences, Communication lessons, General communication, Planning

Hidden messages can pop up anywhere. I once had to explain to a client that if she chose only to publish details of what external stakeholders thought of her project and not the views of her staff, she would be sending out the message that her employees’ opinions weren’t important. Similarly, if she published only glowing reports from employees, when …

Writer’s block: 5 great ways to power through

browningyork Charity, Communication lessons, General communication, Inspiration, University

Writer’s block. We all get it from time to time. Sometimes it lasts only 10 minutes. Other times it goes on for weeks. But what to do if you need to write something for your organisation? When the project timeline or newsletter deadline doesn’t allow you the luxury of writer’s block. When your colleague needs that web copy to send …