The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

Guest post: Join up internally – one team, one mission

browningyork General communication, Guest post, Organisational culture, Voluntary sector

This month I am delighted to welcome Adeela Warley, CEO of CharityComms, as my guest blogger. She shares her thoughts on charities that are responding to the global pandemic by communicating and collaborating internally in new ways. This joined up approach helps them work together as one team. From reaction to reflection We’ve all dealt with the Covid-19 lockdown in …

Who’s listening to your not-for-profit story?

browningyork Charity, Communication audiences, Engagement, Story-telling, Voluntary sector

Once upon a time, in a land not far away, there was a woman who lived her life to spread the power of communication. She wanted to make a difference to the world we live in and so she worked with charities and not-for-profits to help them change the world for the better. Each member of staff grew to understand …

Take time to understand your colleagues

browningyork Collaboration, Communication lessons, Engagement, Organisational culture

If you are making assumptions about your colleagues’ meanings and motivations, either consciously or not, chances are that the communication between you is not working very well. And while this isn’t great in any situation, it can be particularly problematic during a global pandemic (or any other time of pressure and uncertainty). Listen up A lot of the work that …

How to avoid misunderstandings in times of uncertainty

browningyork Communication audiences, Communication lessons, General communication, Planning

One piece of communication can send many messages, some of which may not be immediately obvious to the person sending it. This is particularly true in situations of uncertainty, where your people are worried about the future. They may even be actively looking for hidden meaning behind your words. So as communicators we need to be extra mindful of the …