At a recent communication planning session, I noticed the word collaboration cropping up when the attendees talked about the challenges their charities face and how to solve them. With less funding to go round, an increasing drive towards efficiency and more complex social problems that require more than one agency to solve, many organisations now recognise that there are other …
Guest post: Content that encourages action
In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …
Diversity and inclusion for communicators
When I saw a Diversity and Inclusion for Communicators course advertised by the Institute of Internal Communication a few months ago, I was really pleased. I knew this was an area I wanted to know more about, so I signed up straight away. Eighteen months ago I worked with the Diversity and Inclusion Deans at the University of Reading, providing …
4 Communication Lessons from the Football World Cup
Football fever has struck the Browning household again with the kick-off of the women’s World Cup in France. Watching the Lionesses play their first match from the stands in Nice, I was reminded once more of the importance of good (and bad) communication in determining the final score. Here are a few observations I wrote during the men’s world cup …
Guest post: Growing a sales mindset in a charity
Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment for charities continues to get …