The comms blog

Social media for charities

I found a post about making time for social media in charities and social enterprises – take a look to see Zoe Amar’s perspective. If you are going to use social media, for whatever purpose, then it is certainly true that there are two key things that you need: – A strategic plan for what you … Read more

Time to get social?

Like many internal communications professionals, I am on a mission to get the people I work with to put some thought and planning into their communications. It drives me mad when someone comes to me and says ‘I need an e-newsletter’ but they have no idea what they’re trying to achieve or who will read … Read more

It’s been a while….

Apologies that there’s been a bit of a gap on this blog. In truth, I have had a lot of contract work over the last few months and I let things slide. No excuse, really, but there it is! Anyway, I’m back now and will endeavour to bring you my pearls of wisdom on a … Read more

So, what would you say to an alien?

Following on from last time, now we’ll look at what you want to tell your audience. You might have heard this referred to as your key messages. Basically, they are the important points you want to get across. Someone once described it to me as the three things you would say to an alien who … Read more

What am I going to say?

This week I’m going to give you my thoughts on the content of effective communications. There are two sides to this – what does your audience want to hear and what do you want to tell them. Let’s start with the first one. You may be thinking, what does it matter what they want to hear, … Read more

Are you listening to me?

Often as an internal communicator in the charity and higher education sectors I find myself needing to communicate with diverse groups of people. From fundraisers to policy makers, from researchers to HR managers, from practice staff to tutors. And many more besides! This is one of the parts of my job that I love best: … Read more