Why does Santa need to get his internal communications right?

browningyork Christmas, Communication lessons, General communication, Inspiration

I know that sounds like the opening line of a groan-worthy Christmas cracker joke, but it’s a serious question. I’m not sure of the exact employment status of the elves – does Santa pay them a living wage or are they volunteers, working at the North Pole because they want to make a difference to children’s lives – but whatever …

How to communicate with your audience: a tip from Sir Terry

browningyork Communication audiences, Communication lessons, General communication, Inspiration

At the height of his broadcasting fame, Sir Terry Wogan was apparently asked how many listeners he had. He was the much-loved presenter of Wake up to Wogan, Radio 2’s popular breakfast show, at the time. His actual listening figure was around 10 million. But his answer to the question? “One.” I am a child of the 70s and 80s. …

Don’t embarrass your mother and other thoughts on effective communication

browningyork Browning York News, Communication audiences, Communication lessons, Planning, Voluntary sector

This afternoon I am talking to the local Women’s Institute (WI) group about ABC to read, the literacy charity of which I am a trustee. It’s a chance to spread the word about the work we do to change children’s lives by supporting them to develop their literacy skills. As with many small organisations, we rely heavily on volunteers to …

My journey – Instow to Westward Ho!

browningyork Charity, General communication, Inspiration, Story-telling

Last week I joined my friend, Morwhenna, for a sponsored walk in North Devon. The days I spent with her were just part of a longer 3-week journey she is undertaking from Brecon in Wales to Morwenstow in Cornwall, raising funds and awareness for The Stroke Association. Having had a stroke herself at the age of 12, it is a …

3 things communicators can learn from the great outdoors

browningyork Charity, Communication audiences, Communication lessons, Inspiration, Story-telling, University, Voluntary sector

I often choose to work outdoors, relishing the fresh air in my lungs and the feeling of space around me. Obviously, I don’t mean that I have become a landscape gardener or a tree surgeon – letting me loose with a chainsaw or strimmer would be a mistake for all concerned – but instead of sitting indoors at a desk, …