I’ve recently done some work with a small education charity to help them improve their termly schools newsletter. It was a classic situation of something they knew wasn’t working as well as it could, but as a small and operationally busy team they simply didn’t have the time to step back and look at how … Read more
I have just started a communications project with an organisation that has a high profile with the public, with content regularly appearing in the traditional media as well as on social media. This coverage can be mixed in terms of being positive and negative, based on fact and based on rumour and hearsay. It means … Read more
Happy New Year! As a general rule, I don’t tend to make new year’s resolutions. Like a lot of targets, they seem to me to often be setting yourself up to fail. They’re usually full of things I think I should be stopping or doing more of and not the things that I really want … Read more
October is Breast Cancer Awareness Month. April is Autism Awareness Month. March sees Marie Curie’s Great Daffodil Appeal. Time-specific campaigns can be a great way for charities to raise awareness of their work and the difference they aim to make. They can also be an opportunity for different organisations doing similar things to work together. … Read more
One thing I have noticed coming through again and again in all the post-referendum Facebook posts, tweets and blog pieces is the sense that so many people don’t feel listened to. This has been picked up in newspaper articles and comment pieces too. It seems that many Leave voters were motivated to put their cross … Read more
Just about every organisation I know has groups of employees that are hard to reach, so as an internal communications professional you are not alone. But who are these groups? Their exact make-up will vary from organisation to organisation, but there are some characteristics that we can all identify with. Many of these groups are … Read more
I thought long and hard about whether to jump on the General Election bandwagon for my latest blog piece, but I’m afraid I couldn’t resist. It is such a big topic in the country right now (and is looking to stay that way for a wee while longer) and there are such clear communication lessons … Read more