How about some collaboration round here?

browningyork Charity, Collaboration, Communication audiences, Communication lessons, General communication, Voluntary sector

At a recent communication planning session, I noticed the word collaboration cropping up when the attendees talked about the challenges their charities face and how to solve them. With less funding to go round, an increasing drive towards efficiency and more complex social problems that require more than one agency to solve, many organisations now recognise that there are other …

Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

Communicating through web pages

browningyork Communication channels, Communication lessons, General communication, Planning

A while back I wrote website text for a client who was setting up a new business. At the same time, I was also writing internal web pages for a professional services department at another client. The sites were very different in terms of their ultimate objective and audience groups, so the tone, feel and content was different. But the …

How to handle CAVE dwellers

browningyork Communication audiences, Communication lessons, Engagement

Every organisation has its CAVE dwellers. You know, those people who greet every new initiative, improved process or attempt to build excitement with snorts of derision. “We have seen it all before!” “What a lot of tosh!” “That will never work here.” They are, in short, Constantly Against Virtually Everything. CAVE dwellers. I first came across this term at an …

Guest post: comms lessons from an 11-year-old

browningyork Communication lessons, General communication, Guest post, Inspiration

Thanks to the Easter school holidays I’ve spent much of the last couple of weeks hanging out with my daughter. Like many 11-year-olds she’s very wise and tells it like it is, so I interviewed her about her views on communication for this month’s guest slot. Listening to young people more is something we should all do. Why is communication …