Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

How to handle CAVE dwellers

browningyork Communication audiences, Communication lessons, Engagement

Every organisation has its CAVE dwellers. You know, those people who greet every new initiative, improved process or attempt to build excitement with snorts of derision. “We have seen it all before!” “What a lot of tosh!” “That will never work here.” They are, in short, Constantly Against Virtually Everything. CAVE dwellers. I first came across this term at an …

Guest post: comms lessons from an 11-year-old

browningyork Communication lessons, General communication, Guest post, Inspiration

Thanks to the Easter school holidays I’ve spent much of the last couple of weeks hanging out with my daughter. Like many 11-year-olds she’s very wise and tells it like it is, so I interviewed her about her views on communication for this month’s guest slot. Listening to young people more is something we should all do. Why is communication …

3 steps to spring clean your communications

browningyork Communication lessons, General communication

Spring is definitely in the air and today I have been having a spring clean of my home office. I’ve put up new lighter, brighter curtains, tidied away some clutter and put a lovely bunch of flowers on the window sill. I find that I immediately feel more energetic and creative myself, ready to meet the challenges of current and …

Celebrating my birthday with 8 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

Today is Browning York Ltd’s 8th birthday. I love working with charities and universities to solve problems through more effective communication. I’ve been doing it for more than 8 years (twice as long, in fact) but it was in March 2011 that I took things to a more formal level by setting up a company. To celebrate my ‘birthday’, I …