3 lessons on audience understanding

browningyork Browning York News, Charity, Communication audiences, Communication lessons

This tweet from Natasha Roe at Red Pencil (shown below) about remembering your audience when you are communicating really struck a chord with me: Good cautionary tale not to make assumptions about your audiences from @SarahatSelf #CIMevents Reminds me of @bernardrossmc exercise to tap yourself on the shoulder and repeat *I am not the audience*🙃 — Natasha Roe (@RedPencil_) September …

It’s all in the timing

browningyork Communication audiences, Communication lessons, General communication, Planning, Uncategorized, University

There are many areas of life where timing is all important. Communication is one of them. This is something that anyone who has ever had to talk to their boss about a difficult project knows very well. Or if you’ve had to persuade a 2-year-old to put their socks on! Cycles of work Working in academic environments has particularly taught …

Carrying out an internal comms audit

browningyork Browning York News, Case-study, Charity, Communication audiences, Organisational culture, Volunteers

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

Diversity and inclusion for communicators

browningyork Charity, General communication, Story-telling, University

When I saw a Diversity and Inclusion for Communicators course advertised by the Institute of Internal Communication a few months ago, I was really pleased. I knew this was an area I wanted to know more about, so I signed up straight away. Eighteen months ago I worked with the Diversity and Inclusion Deans at the University of Reading, providing …