Guest post: Measuring the impact of communication
Measurement should not be an after-thought, it gives you the opportunity to assess your added value
communication planning
3 tips to find your outcomes
Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How … Read more
What communication skills have you used today?
I think a day like this is a great way to illustrate the comms skills we all use, often without realising it.
Aligning communication with overall direction
2020, as we are all painfully aware, is a year like no other. Many business strategies and plans written in January have long since been abandoned or postponed. The ongoing uncertainty of where we are headed means many organisations are re-evaluating what they can realistically achieve in the short-term and what might need to change … Read more
10 quick and practical tips for communication that works
For this week’s blog I asked on my Twitter and LinkedIn pages for practical tips for communicators in a hurry. The results cover a wide range of areas, from planning and strategy to intranet and message suggestions. I particularly like the ideas in relation to sign-off, an area that can easily slow us down as … Read more
Guest post: How to check in with your employees when working from home
Now more than ever your internal communications need to connect with the day-to-day experiences and feelings of your people. This month’s guest, Teresa Gandy, shares her thoughts on why – and how – you should check in with your employees on a regular basis in order to make sure that you understand and support them … Read more
Guest post: How communication can empower us through change
We can all play our part in successful change, adopting an approach that involves and encourages everyone to speak up
How to identify your key messages
Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find … Read more
3 lessons on audience understanding
A blog piece detailing the lessons charities can learn about using understanding of their audiences to improve communication.
What’s the point? Make your comms worthwhile
I regularly have conversations with potential new clients who are struggling to find the time to communicate effectively. They usually have a small team with limited comms experience and they need someone to help them get their messages out effectively. Although I haven’t yet found a way to manufacture more time (that would be a … Read more