An exercise in audience understanding

browningyork Case-study, Communication audiences, Communication lessons, Planning, Training

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my …

Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

How effective communication solves problems #1

browningyork Communication lessons, Engagement, General communication, Inspiration, Voluntary sector

I believe that effective communication solves problems by motivating people to take actions. But which problems? And which actions? To help my readers understand where communication can support them and their organisation, I have written a series of blog posts covering different problems you can solve by communicating well. This week I am looking at the issue of getting people …

Mental health and the internal communicator

browningyork Communication lessons, General communication, Resource article

This week is Mental Health Awareness Week. It is fantastic that conversations about this important area of wellbeing are becoming more and more open. With increasing recognition of the impact of our mental wellbeing on all areas of our lives, our workplace communication has an even greater significance. We would not be able – or expected – to leave a …

3 steps to spring clean your communications

browningyork Communication lessons, General communication

Spring is definitely in the air and today I have been having a spring clean of my home office. I’ve put up new lighter, brighter curtains, tidied away some clutter and put a lovely bunch of flowers on the window sill. I find that I immediately feel more energetic and creative myself, ready to meet the challenges of current and …