Guest post: Measuring the impact of communication
Measurement should not be an after-thought, it gives you the opportunity to assess your added value
effective communication
3 tips to find your outcomes
Being clear from the start on the desired outcomes for your communications activity goes a long way to making it effective
Back to square one?
With #lockdown2 about to start in England tomorrow, it’s hard not to feel that we’re right back where we started earlier this year. Personally and professionally, I’ve heard a lot of heart-sinking, sighing and here-we-go-again-ing. Many communications teams and individuals are gathering themselves and setting to work once again for their colleagues. Finding the best … Read more
Aligning communication with overall direction
2020, as we are all painfully aware, is a year like no other. Many business strategies and plans written in January have long since been abandoned or postponed. The ongoing uncertainty of where we are headed means many organisations are re-evaluating what they can realistically achieve in the short-term and what might need to change … Read more
10 quick and practical tips for communication that works
For this week’s blog I asked on my Twitter and LinkedIn pages for practical tips for communicators in a hurry. The results cover a wide range of areas, from planning and strategy to intranet and message suggestions. I particularly like the ideas in relation to sign-off, an area that can easily slow us down as … Read more
Guest post: Building a communication strategy
This month I’m really pleased to be able to share with you a guest blog from Jesse Appiah, a business support intern for Holy Brook Associates (HBA), a bookkeeping, financial services and business support company. He has written this post detailing his experience of using the Browning York communication strategy template. To be honest, before … Read more
How to frame messages that work
Sometimes it seems as though messages are the part of communication that gets forgotten. There is often much focus on format – whether to use video or text, how to make an Insta-ready image, the best time of day to send the e-newsletter etc. But I rarely hear as much deliberation about the actual messages. … Read more
Take time to understand your colleagues
If you are making assumptions about your colleagues’ meanings and motivations, either consciously or not, chances are that the communication between you is not working very well. And while this isn’t great in any situation, it can be particularly problematic during a global pandemic (or any other time of pressure and uncertainty). Listen up A … Read more
Your perception is your reality
One day some time ago when my daughter was much younger, we were discussing colours on the school run – to be more precise, we were discussing the colours of the autumn leaves that we kicked through on our way to the playground. Soggy weather had really highlighted the bright colours of the leaves and … Read more
Guest post: Communication habits for life not just global pandemics
This month I’m delighted to be joined by internal communication specialist, Victoria Winter, who shares her tips for the communication habits that will stand you in good stead now and long into the future. Ronan Keating, the great philosopher, once said: ‘You say it best, when you say nothing at all’. Then again, Ronan Keating … Read more