Developing a strategic approach to diversity communications

browningyork Browning York News, Case-study, Inspiration, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

How effective communication solves problems #1

browningyork Communication lessons, Engagement, General communication, Inspiration, Voluntary sector

I believe that effective communication solves problems by motivating people to take actions. But which problems? And which actions? To help my readers understand where communication can support them and their organisation, I have written a series of blog posts covering different problems you can solve by communicating well. This week I am looking at the issue of getting people …

Guest post: Growing a sales mindset in a charity

browningyork Change, Charity, Engagement, Guest post, Organisational culture

Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment for charities continues to get …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

What is effective communication?

browningyork Communication lessons, Engagement, General communication, Planning

I often talk about ‘effective communication’ in my presentations, comms strategy conversations and training workshops. But what does that phrase actually mean? A good friend asked me this question after reviewing some text for me. And I thought ‘If Pat wants to know what effective communication is, then other people will probably be wondering the same thing’. Simply put, I believe …