The comms blog

How to identify your key messages

Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find … Read more

It’s all in the timing

There are many areas of life where timing is all important. Communication is one of them. This is something that anyone who has ever had to talk to their boss about a difficult project knows very well. Or if you’ve had to persuade a 2-year-old to put their socks on! Cycles of work Working in … Read more

Developing a strategic approach to diversity communications

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer … Read more

4 Communication Lessons from the Football World Cup

Football fever has struck the Browning household again with the kick-off of the women’s World Cup in France. Watching the Lionesses play their first match from the stands in Nice, I was reminded once more of the importance of good (and bad) communication in determining the final score. Here are a few observations I wrote … Read more

Who needs internal comms?

I love my job. I believe wholeheartedly in the difference that effective communication makes to organisations, how it solves problems and supports achievement of plans and goals. As a result, I’m always willing to talk to others about what I do, whether at networking meetings, co-working offices or even at the pub with friends. (Oh … Read more

How to handle CAVE dwellers

Every organisation has its CAVE dwellers. You know, those people who greet every new initiative, improved process or attempt to build excitement with snorts of derision. “We have seen it all before!” “What a lot of tosh!” “That will never work here.” They are, in short, Constantly Against Virtually Everything. CAVE dwellers. I first came … Read more

What is effective communication?

I often talk about ‘effective communication’ in my presentations, comms strategy conversations and training workshops. But what does that phrase actually mean? A good friend asked me this question after reviewing some text for me. And I thought ‘If Pat wants to know what effective communication is, then other people will probably be wondering the same … Read more

Organisational and personal values

Values are important to me. Maybe that’s why I work in the not-for-profit and academic sectors. It certainly helps with running my own business – the values that frame my working life are entirely my own, not something that has been dictated or developed by others. This ensures that the work I choose to do … Read more

Need help with your communications in 2019?

If so, I can help you to solve problems by communicating more effectively and motivating people to take actions. Communication is, apparently, the root of all evil – it is almost always cited in staff surveys and individual conversations at the water cooler as needing improvement. But there are always things you can do to … Read more