An exercise in audience understanding

browningyork Case-study, Communication audiences, Communication lessons, Planning, Training

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my …

How effective communication solves problems #1

browningyork Communication lessons, Engagement, General communication, Inspiration, Voluntary sector

I believe that effective communication solves problems by motivating people to take actions. But which problems? And which actions? To help my readers understand where communication can support them and their organisation, I have written a series of blog posts covering different problems you can solve by communicating well. This week I am looking at the issue of getting people …

customer

3 tips for communicating with your internal customers

browningyork Communication audiences, Communication lessons, Engagement

The term internal communication means many things to many people. The specifics of what is involved, who is involved and the channels that are used can vary greatly between organisations. Factors such as the number of employees, the roles they do, where in the world they are based and so on can make a real difference to what effective communication …

Comms training for Small Charities Coalition

browningyork Browning York News, Charity, Training, Voluntary sector

Last week I ran an Effective Communication for your Charity training masterclass on behalf of Small Charities Coalition. With attendees from a range of different organisations in the room we had lots of discussion, lots of practice of communication skills and techniques and some laughs too. They may have come from different organisations with a variety of charitable purposes and …

The perils of no project communication

browningyork Communication lessons, Engagement, Inspiration, Planning

When I was researching topics for my blog, a previous client asked me to write about what happens if you have no project communication at all. This is what I regularly see happening: No-one knows what they’re doing, so they just make it up. People are confused so they do the wrong thing or cause more problems than you started …